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6.157 Double Lamb Chop

katch4246

6.157

11 (Thu) June 2015

Double Lamb Chop

1.0

at Via Appia (Kempinski Hotel)

-Amman-

with colleagues and participants of the workshop

Mission to Jordan, Day 4 (see previously 6.156 Jordanian Grill Platter).

In Amman.  Arrived Tuesday.  Wednesday thru Saturday, I’m participating in a workshop to support countries in strengthening their legal frameworks to restrict the marketing of junk food to kids.  Going back Sunday evening.

Brand-stretching, a marketing trick pioneered by the tobacco industry, now widely employed by the junk food industry, involves the placement of a trademark/name (e.g., Nestlé) on a product beyond the company’s core business (e.g., water), preferably to promote a positive/healthy image (e.g., “Pure Life”) . 

For the third day in a row, I had dinner in the hotel.

And the food wasn’t even local.

But I did get to taste Jordanian wine — its very existence noteworthy in light of the Muslim prohibition on alcohol.
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