6.157 Double Lamb Chop


11 (Thu) June 2015

Double Lamb Chop


at Via Appia (Kempinski Hotel)


with colleagues and participants of the workshop

Mission to Jordan, Day 4 (see previously 6.156 Jordanian Grill Platter).

In Amman.  Arrived Tuesday.  Wednesday thru Saturday, I’m participating in a workshop to support countries in strengthening their legal frameworks to restrict the marketing of junk food to kids.  Going back Sunday evening.

Brand-stretching, a marketing trick pioneered by the tobacco industry, now widely employed by the junk food industry, involves the placement of a trademark/name (e.g., Nestlé) on a product beyond the company’s core business (e.g., water), preferably to promote a positive/healthy image (e.g., “Pure Life”) . 


For the third day in a row, I had dinner in the hotel.

And the food wasn’t even local.

But I did get to taste Jordanian wine — its very existence noteworthy in light of the Muslim prohibition on alcohol.

2 thoughts on “6.157 Double Lamb Chop

  1. regarding “promoting a positive/healthy image”, last week i was a bit surprised at the fact that a public bike sharing service in Milan, so-called BikeMi, is supported by Coca-Cola; there are bikes with the company’s big and charming logo on bicycle wheels and stations covered with its red and white patterns. i thought this kind of thing was banned in many countries, like the case of tobacco.

    1. thanks for the heads-up on BikeMi. it’s a classic example of sponsorship, a very effective one as it creates a positive/healthy image for the biggest soft drink company in the world. as far as i know, no country has yet to ban this kind of marketing for food companies — but yes, such sponsorship is mostly banned for tobacco. it’d be very tricky for food because Coca-Cola would argue that the company also produces bottled water and other healthy products. what we’re trying to do now at least is to restrict marketing of specific products, like the drink Coke, at least to children.

Leave a Reply