Cycle 14 – Item 316

17 (Fri) November 2023

Chicken Teriyaki

1.5

at YISS

-Hannam, Yongsan, Seoul, Republic of Korea-

with dbBOOKS staff

The Chicken Teriyaki, which was more of like Sweet & Sour Chicken, was probably my least favorite meal that I’ve had at YISS thus far.

Contrary to conventional business sense, which would generally hold that offering a greater selection of products will generate higher sales, I’m finding that not entirely to be the case at book fairs.  Over the past couple years, I tried increasing stock at every event, both selection and quantity, but realized that each school seemed to have an upper ceiling in total sales, no matter how much was on the table.   Conversely, reducing stock does not not seem to have a proportionally negative impact on sales, perhaps 10% reduction = 2% decrease in sales.  I believe that it’s because most students come with a finite amount of cash, which they’ll look to spend on whatever’s available, so long as it’s along the lines of what they like; when they’ve spent the money, they’re done.  A smaller selection would affect older students and adults, who are likely only to buy something that they specifically want, which would account for the 2% drop.  I’m happy to lose a bit of revenue if a smaller load makes it that much easier for my team to pack, load, move, unload, arrange, monitor, repack, load, move unload, and unpack the books.

(See also IRIS)

(See also GLOBAL FOOD GLOSSARY)

(See also RESTAURANTS IN KOREA)