2.295

27 (Thu) October 2011

Bulgogi Burger

1.5

at McDonald’s

(E-Mart)

-Seongsu, Seongdong, Seoul, Republic of Korea-

with DJ

Selling Out the Integrity of the Blog for Just a Few Additional Hits, Part 4 (see previously 2.282 Spicy Tender Crispy) (see also FAST FOOD).

Bulgogi Burger is a burger by McDonald’s Korea.  It was the first and remains the longest-running item developed exclusively for this market.  It consists of a patty that seems, based on the taste and whitish color, to be made of pork; the local website describes other burgers as “beef ” or “chicken” but doesn’t specify an animal for this one.  Nothing wrong with pork per se, but bulgogi is essentially a beef dish. The patty is slathered in a thick, dark, bittersweet glaze with a hint of soy sauce, which bears little or no resemblance to actual bulgogi marinade. Topped with a sprinkle of iceberg lettuce and a dollop of mayonnaise, the Bulgogi Burger comes in a standard-issue sesame seed bun.

I seem to remember liking the Bulgogi Burger, though I can’t recall the last time that I had one.  Anyway, I don’t like it any longer.

How sad that my list of guilty food pleasures continues to shrink with time.

(See also FOODS)

(See also PLACES)