Cycle 4 – Item 361
1 (Wed) January 2014
Prosperity Burger with Curly Fries
-Seongsu, Seongdong, Seoul, Republic of Korea-
with the Family
The Prosperity Burger is a McDonald’s item. Available in select markets worldwide, including Korea. While the official Korean website describes the patty here as beef (chicken versions are available in other countries), the light brownish color, as well as the squishy texture – reminiscent of school cafeteria salisbury steak – suggest a high proportion of extender. Dark sweet BBQ-ish dressing plus mayo. Chopped lettuce. Grilled sesame seed bun. 4,300 for the sandwich, 5,700 for the set, which includes curly fries.
Given my inability to resist McDonald’s limited-time offers, though well aware that disappointment is sure to ensue, I had to have a Prosperity Burger on New Year’s Day. Come to think of it, I’m surprised that they don’t offer holiday-themed items throughout the year (e.g., Christmas Burger, Valentine’s Day Burger, Chuseok Burger), for suckers like me. If this one does well, I’d bet that they’ll come back at Lunar New Year with something similar, maybe a tweaked version of the Shanghai McSpicy Burger.
It’s the same freakishly ridged patty – the one shaped vaguely like a slab of babyback ribs (do customers enjoythe illusion of biting into bones?!) – as found in a McRib, as if leftover from that now-defunct production line, most likely the case, but I’m finding it difficult to believe that McDonald’s would do something so crass.
Despite what the description and photos would suggest, the Prosperity Burger wasn’t that gross. Tasted okay, if artificial, as McDonald’s products tend to be. Just don’t look under the bun.
Anyway, I’m looking forward to prosperity in 2014.
(See also FAST FOOD)
(See also GLOBAL FOOD GLOSSARY)
(See also RESTAURANTS IN KOREA)