Cycle 14 – Item 276
8 (Sun) October 2023
Blancpain (Piaf) Chocolates
3.5
by Piaf
from Blancpain
at home
-Changgok, Sujeong, Seongnam, Gyeonggi, Republic of Korea-
with IZ
While making the rounds yesterday in furtherance of W’s quest to purchase a new watch – currently narrowed down to Blancpain, IWC, and Panerai (see generally 14.275 Chungmu Gimap) – the boutiques gave us chocolates.

Though well aware of Blancpain’s heritage – some claim that the Fifty Fathoms model, released in 1953, was the first true dive watch (Omega, Panerai, and Rolex also claim the title, depending on various specs); at the very least, the FF featured the very first unidirectional rotating bezel (you either know what that means and thus appreciate the significance of it, or you don’t and shouldn’t bother to learn) – I was just never into the brand (that famous bezel reminds me of a shiny toilet seat) … until the recent Blancpain X Swatch collaboration dropped. Now I’m definitely keen, at least for one of the collab versions, no interest as yet in a full-on FF. Hopefully, they’ve learned from the Omega X Swatch distribution debacle last year (see 13.080 Chicken ‘N Cheese Muffin), and so I will be able to get it soon enough.
Then again, I finally tried on a MoonSwatch, now generally available at Swatch stores – it sucks. Perhaps with an actual Speedmaster in mind, the watch immediately feels flimsy and cheap, even though it’s the same weight and size and construction as any standard Swatch. I wouldn’t wear it if someone gave me one for free.

By far, Blancpain offered the best chocolates, made by local chocolatier Piaf. The chocolates were soft and creamy in texture (I don’t know what this is called in chocolate parlance), yet pleasingly firm and luxuriously dense. Incidentally, I’m categorizing the chocolates as French, partly because the shop is named after famed French singer Edith Piaf, partly because they import salt from France (see “rotating”). So good that we went back and asked for a couple additional boxes.


I doubt that such freebies make a difference (I’m sure that Rolex never bothers), though I did receive chocolates from IWC in the fall of 2021 (see generally 12.248 A Solemn Meal of Crackers and Dried Fruit) and eventually purchased one the following year.
(See all GLOBAL FOOD GLOSSARY)