Cycle 14 – Item 48

22 (Wed) February 2023

Ramen etc

1.5

at Dulwich College Seoul

-Banpo, Seocho, Seoul, Republic of Korea-

with staff

From Tuesday to Thursday this week, we’re holding a book fair at Dulwich College Seoul, a (mid-sized- about 700 students) (British-based) international school.  Our first event at the institution since 2019, my first since joining the company in 2020.

When the school approached us to hold a book fair in the spring, the initial advice from staff was to decline, based on prior sales figures of 9 million won in 2019.  (Believe it or not, we have to achieve at least 20 million won in gross sales to break even.)  However, building on our successes last fall (see generally 13.337 Veggie Sweet Potato Hamburger Steak), I was confident that we could do better.

Compared to our prior book fair here in 2019, I’m very proud to report that our sales at Dulwich this year increased over 250%, which I attribute to better selection and event management (albeit boosted with pent-up demand over 4 years).

The school was very generous to sponsor our lunches in the cafeteria, which they had to pay to the vendor.

I don’t understand why the vendor would need to charge extra for a few additional servings, as everything is made en masse, external visitors are rare, and large quantities of food are leftover anyway.

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