Cycle 15 – Item 54

28 (Wed) February 2024

Fried Egg Double Smash Cheeseburger

3.0

at SFS Secondary Cafeteria

-Yeonhi, Seodaemun, Seoul, Republic of Korea-

with dbBOOKS staff

At SFS to support the author visit with Neal Shusterman, who was at the school for three days, ending today.

A month ago, we’d imported a selection of his works – we already had a few of his works, including the Scythe series – and sold them to students through the Secondary Library in the weeks leading up to the event; for the book signing session on the final day, we brought remaining stock for a pop-up sale, right next to the signing table.

As explained to me by SFS’s librarian, some writers who do author visits are great speakers but have boring books, while some writers are boring speakers but have great books, but Neal is both a great speaker and has great books.

After the middle school session wrapped, students ran to the library to buy the books and get them signed.

Obviously, without books for immediate purchase, the book signing wouldn’t have been as highly attended, and the event overall wouldn’t have been as meangful.

More important, I got Neal to agree to collaborate with us to promote his books on our website to our national audience – part of a new marketing strategy to work with authors (see most recently 15.049 Dinner).

For lunch, just prior to the book signing, the cheeseburger was excellent, as before (see most recently 14.309 Jalapeño Cheddar Double Smash Burger).

(See also FOOD GLOSSARY)

(See also RESTAURANTS IN KOREA)

(See also IRIS)