4 (Fri) November 2011
Grill Chicken Burger
-Seongsu, Seongdong, Seoul, Republic of Korea-
Selling Out the Integrity of the Blog for Just a Few Additional Hits, Part 5 (see previously 2.295 Bulgogi Burger) (see also FAST FOOD).
With this latest salvo in the battle of gimmick burgers between McDonald’s and Burger King, I’ve had enough. The burgers, which are tricked out with a shtick of some sort, like “grill” chicken, anything to attract the fleeting attention of chumps like me, aren’t well-conceived or well-constructed, and don’t need to be, because nobody’s coming back for seconds. Thus, a new burger is tossed up on the menu every few weeks with great fanfare – “limited time offer” – only to be discontinued, quickly, before the disgruntled customers can get the word out, and replaced by the next new burger in line. Some of the burgers are so short-lived that they don’t even appear on the website, unworthy of a photo shoot. I don’t believe that the items are hoped to be huge hits and become part of the permanent line-up.
Grill Chicken Burger is an item by McDonald’s Korea. Consists of a pan-fried chicken breast, skinless and unbreaded. Dusted bun, with a tomato slice and a handful of iceberg lettuce scraps, some kind of honey mustard sauce.
It was strictly mediocre. The chicken tasted a bit artificial, like processed ham, as if it’d been brined or injected with chemicals to retain moisture. Honey mustard sauce was sickly sweet.
My prior characterization of this on-going farce as a “tit-for-tat competition” was based on the apparent similarities of their respective offerings. This latest Grill Chicken Burger, for example, resembles Burger King’s latest Spicy Tender Crispy, both involving whole pieces of chicken. However, I’m beginning to think that the two companies aren’t particularly concerned with each other, too busy as they are counting their piles of money.
Not only am I sick of eating these travesties, I’m tired of complaining about them. And at least one reader has suggested that she has grown weary of reading about them. So, that’s the end of this nonsense. Back to good old Big Macs and Whoppers.
(See also FOODS)
(See also PLACES)