7.352 ShackBurger


22 (Thu) December 2016



at Shake Shack

-Sinsa, Seoul-

with The Boyz

Shake Shack is an international burger chain.  Based in the US, founded in New York, 2004.  Currently 89 locations across the States, 40 overseas, including 1 in Seoul.  I’d never heard of it until my visit to New York last year, when my cousin told me about the brand’s sudden rise to fame and cult following : “Like In-N-Out, but East Coast.”
Generally, I refuse to wait in line for a meal — even for In-N-Out, I’d rather go to Jack-in-the-Box next door if no line there — but I’ll do it once to see what the hype is about.
As other locations all over the world seem to be, very chi-chi decor for a place that started out as a hotdog cart in a park.

Home for the Holidays, Day 3 (see previously 7.351 Namako Salad).

In Seoul.  Winter break. Going back to Manila on the 31st — can hardly wait.

The eponymous ShackBurger was good.  Perfectly cooked patty, a bit crispy on the edges, juicy and beefy in flavor — claiming to be Angus beef, I’d believe it.  Rich American cheese, nicely melted.  Impeccable tomato, lettuce, onion.  Delectable potato buns, slightly grilled to a crisp on the outside, fluffy on the inside.  ShakeSauce, whatever.  As good as a classic, made-to-order cheeseburger can get.  But I wouldn’t wait again in line for it.

SmokeShack (3.0) : exquisite applewood-smoked bacon, again demonstrating the quality of ingredients, but the absence of fresh veg made the burger a bit too heavy overall.

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