1.337 Chicken Gui


8 (Wed) December 2010

Chicken Gui


from Goobne Chicken

at home

-Oksu, Seongdong, Seoul, Korea-

with the Family

Goobne Chicken is a Korean delivery restaurant chain.  Specializes in roast (gui) chicken – the name goobne (굽네)” is a play on the Korean word for “roast.”

I was influenced 100% by advertising, the oh-so-cute TV commercial and catchy jingle performed a few years back by the immensely popular K-pop group Girls’ Generation (소녀시대), in a now-discontinued marketing campaign (see TV spot for Goobne Chicken). The commercial has been in my YouTube favorites list for years, and I still watch it every once in awhile, but I’d never gone to the trouble of ordering.  But we recently got some book full of delivery menus, and Goobne Chicken was in it, and so it finally happened.

Incidentally, I read in the newspaper that securing a chicken chain endorsement gig for celebs here in Korea is akin to athletes in the States landing a deal for a shoe brand or a soft drink or whatever they said on Jerry Maguire.

The chicken was dry and bland.  Granted, I was still in recovery from my near-death experience the night before, so I didn’t have such a great appetite, which is precisely the reason that I’d ordered roast chicken, something that’s always a winner or at least never a loser in this house.

I have no idea why the package came with a boiled egg.


This is a screen shot of comments from the prior site. If you wish to leave a new comment, please do so in the live comment section below.

Leave a Reply